Learn the right things from other games that have been successful at capturing an audience. Look at the experience created, dig into why that experience was successful and for what audience. Then iterate on the entirety of the experience of the product. As opposed to looking at successful games from a mechanical standpoint in order […]

If we focus on the experience, we include more people. You can describe the game experience without requiring knowledge of the board game lingo. Instead of the back of the box scaring the potential consumer away with mechanical how to play instructions, the consumer is welcomed by a capturing description of what it will be […]

It’s not that the mechanisms and the game system itself isn’t important – the game system is what makes the experience arise. It is just that I believe the experience ultimately is the most important thing, the ends to which the mechanisms are a means. Certainly, the experience is more important when it comes to […]