Tech companies implemented recommendation algorithms because they proved remarkably successful at manipulating users. By maximizing clicks, likes, and shares, recommendation algorithms also helped maximize profits. These algorithms also succeeded in creating vicious feedback loops. If a user searches for content about QAnon on these platforms, whether innocently or otherwise, the algorithms will recommend additional QAnon-related content. A few clicks here, a few clicks there, and the user will be quickly u

Source: On Algorithmic Amplification · Hany Farid · Inference: International Review of Science