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Qwikster Part II

Although it is not a personal email written by founder and President of Netflix Reed Hastings, I was happy to receive the following email this morning.  Perhaps “the Netflix team” will start doing some market research before they make big announcements.  But at least they listened to the overwhelming majority of their subscribers.

Dear Cathie,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

Article written by:

I am currently Professor of Digital Media at Plymouth State University in Plymouth, NH. I am also the current Coordinator of General Education at the University. I am interested in game studies, digital literacies, open pedagogies, and generally how technology impacts our culture.

1 Comment

  1. warner brothers shop

    Has Netflix’s weird spin-off company, Qwikster, already started? If not, when will it start?

    I ask because I am inters ted in how the billing is going to look. People keep saying there are going to be two separate bills if you buy both instant steaming and the DVDs.

    Is Netflix going to take care of the separate billing? Or how is that going to look?

    Any help is appreciated.

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